When running campaigns PDN targets and optimizes for engagement across a range of factors. We know this optimization process is critical to getting good performance and that it takes thought, time and effort from our Ad Ops team even using our platform. But we want to get a concrete idea of just how impactful it is in this study.

PDN Media ran a month-long campaign for Applegate delivered to mobile shopping apps in the PDN network. The campaign covered products from Applegate’s Whole30 line, targeting appropriate users for each product based on the preferences expressed in their shopping lists.

PDN measured and compared brand lift across a number of its recent Add2List campaigns for CPG brands.

Add2List campaigns leverage PDN’s unique ability to let target audiences remember a promoted item by adding the item to one of a number of the top shopping list apps that participate in PDN’s network.

PDN Media ran a campaign for Freschetta that was delivered to mobile shopping apps using ad units native to the experience. The campaign covered products from Freschetta’s Frozen Pizza line, targeting appropriate users for each different product based on the preferences expressed in their shopping lists.

PDN Media ran a nationwide one month campaign for select GMI brands. The campaign covered products from Annie’s, Muir Glen, Mountain High, Cascadian Farm, Food Should Taste Good, Larabar, Immaculate Baking and Liberte targeting appropriate users for each different brand based on the preferences expressed in their shopping lists.

PDN Media ran a three month campaign for Foster Farms Chicken Fillets in the fall of 2016.

PDN Media ran a three month campaign for Foster Farms Corn Dogs in the fall of 2016.

PDN Media ran a two month long campaign for Van’s Waffles, from January to March 2016. 

PDN's new native text call-out is outperforming standard display banners by over 9X in initial trials.

PDN Media recently completed a comprehensive study of shoppers' peak planning hours - the times when consumers add the most items to their lists.

PDN Media ran a campaign for Chobani that was delivered to mobile shopping apps using ad units native to the experience.