For over 30 years, Applegate has produced high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese , and frozen products. Their products are made without GMO ingredients and they source their meat from farms where animals are treated with care and respect and are allowed to grow at their natural rate, all part of their mission – Changing The Meat We Eat®.
Campaign and Methodology
PDN Media ran a month-long campaign for Applegate delivered to mobile shopping apps in the PDN network. The campaign covered products from Applegate’s Whole30 line, targeting appropriate users for each product based on the preferences expressed in their shopping lists. The campaign reached consumers while they were in the process of making their shopping lists, meal plans, and other regular shopping activities with ad units that supported a one click Add2List capability.
Results
We found a purchase intent lift for Applegate products of 378%. Applegate appeared 378% more on the shopping lists of exposed shoppers compared to non-exposed shoppers.
PDN Media attributes the continuing success of its campaigns to the fact that it reaches consumers who are in the middle of planning their shopping trips or actually shopping - it is crucial to send the right message to the right consumer at the right time.
“PDN informs people who are shopping, instead of interrupting people who are relaxing.”