This is our 5th year running the survey. This year you can see taste, ease of preparation and healthiness all gaining as selection reasons” said Sean Flynn, CEO of the Purchase Decision Network, “Meanwhile value has declined. All seemingly positive economic indicators!
After a dip in 2013 when it had issues with supply, Butterball again leads this year with 41%. No other single brand was over 5%. Similar to 2013 there was a significant jump to 17.6% of people not cooking turkey for Thanksgiving. Last year only 11.59% did not cook turkey.
Taste (44.4%) won again over healthiness (13.9%) and value for money (18.5%) as the main factor in choosing a brand of the turkey.