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Mobile Meets the Master Shopping List

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The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their smartphone.

This is not to say the phone isn’t highly involved throughout the entire path to purchase, just that there are too many other choices consumers face after making a purchase decision.

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PDN launches shopping-centric grocery ad network

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New York, NY (PRWEB) May 01, 2014

The Purchase Decision Network (PDN) announced the Android and iOS market-leading apps Out of Milk and Buy Me a Pie! have joined Shopper as founding members of the first exclusively shopping-centric network of apps and sites. The grocery network soft-launched in Q1 and is live for ad campaigns as of April 1, 2014.

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