5th Annual Shopper Thanksgiving Survey: Butterball Strongly Dominates

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5th Annual Shopper Thanksgiving Survey: Butterball Strongly Dominates

This is our 5th year running the survey.  This year you can see taste, ease of preparation and healthiness all gaining as selection reasons” said Sean Flynn, CEO of the Purchase Decision Network, “Meanwhile value has declined.  All seemingly positive economic indicators!

After a dip in 2013 when it had issues with supply, Butterball again leads this year with 41%. No other single brand was over 5%. Similar to 2013 there was a significant jump to 17.6% of people not cooking turkey for Thanksgiving.  Last year only 11.59% did not cook turkey. 

 
 

Taste (44.4%) won again over healthiness (13.9%) and value for money (18.5%) as the main factor in choosing a brand of the turkey.

 
 



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This Grocery Shopping App Now Allows You to Find Things Using Image Recognition

Shopper, a free grocery shopping app available for iOS, Android, and Blackberry, has recently announced the addition of a new feature: image recognition capabilities. Powered by the Toronto, Canada-based Slyce, a company that offers retailers with visual recognition search platform, the additional feature allows users to add various items to their grocery shopping lists just by snapping their pictures.

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Mobile Meets the Master Shopping List

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The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their smartphone.

This is not to say the phone isn’t highly involved throughout the entire path to purchase, just that there are too many other choices consumers face after making a purchase decision.

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PDN launches shopping-centric grocery ad network

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New York, NY (PRWEB) May 01, 2014

The Purchase Decision Network (PDN) announced the Android and iOS market-leading apps Out of Milk and Buy Me a Pie! have joined Shopper as founding members of the first exclusively shopping-centric network of apps and sites. The grocery network soft-launched in Q1 and is live for ad campaigns as of April 1, 2014.

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