PDN Media ran a month long campaign for a large American yogurt maker in the Fall of 2015. The campaign was delivered on mobile using ad units native to the experience.
To measure the success of the campaign, PDN Media tracked how many times during and after the campaign the brand appeared on shopping lists compared to the pre-campaign period. That was then compared to the occurrence of just yogurt on shopping lists during the same period.
The brand appeared with comparatively higher frequency on shopping lists as a result of the campaign - there was an increase of 6.47%. Yogurt remained a frequent item on shopping lists, but the brand’s representation increased substantially.
Yogurt on Shopping lists in US