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PDN Generated Brand Lift

PDN Generated Brand Lift

PDN measured and compared brand lift across a number of its recent Add2List campaigns for CPG brands.

 

Add2List campaigns leverage PDN’s unique ability to let target audiences remember a promoted item by adding the item to one of a number of the top shopping list apps that participate in PDN’s network.

PDN and Freschetta

PDN and Freschetta

PDN Media ran a campaign for Freschetta that was delivered to mobile shopping apps using ad units native to the experience. The campaign covered products from Freschetta’s Frozen Pizza line, targeting appropriate users for each different product based on the preferences expressed in their shopping lists.

PDN Media and Large and Venerable cereal and snack manufacturer

PDN Media and Large and Venerable cereal and snack manufacturer

PDN Media ran a nationwide one month campaign for select GMI brands. The campaign covered products from Annie’s, Muir Glen, Mountain High, Cascadian Farm, Food Should Taste Good, Larabar, Immaculate Baking and Liberte targeting appropriate users for each different brand based on the preferences expressed in their shopping lists.